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Setting up sales allows a store owner to set up promotional discounts on products that apply dynamically based on conditions.
A sale differs from a discount, in that it is applied before the item is added to the cart, whereas a discount applies only when the item is in the cart or a coupon code is applied to the cart.
You would typically list the price of the item in the store by it’s sale price. If no sales apply to the current product, the sale price would be equal to the regular price.